![]() ![]() Zombies ever "sold" (it's a free download). PopCap revealed the initial download figures for the game and despite only releasing on Apple stores half a month ago, the game has already surpassed the amount of copies Plants Vs. And the game has been selling like hot cakes. ![]() Zombies: Garden Warfare (which we loved at E3), the franchise has finally released its previously delayed Plants vs. On top of announcing a next-gen experience in Plants vs. If there were any doubts the the game wasn't among the most popular video games of all time, there can't be now. However, it was the game's migration to the mobile phone market, releasing on iOS, Android and Windows Phone that really cemented it as a powerful player in the 'app' market. Starting life on the PC and Mac in 2009, the game eventually went on to be ported to a plethora of platforms, like the Xbox Live Arcade, PlayStation Network, DSiWare and even Google Chrome. One of the breakout titles in the casual market was Plants Vs. The evidence of the market's influence on the industry isn't hard to see, from AAA games that have started to experiment with free-to-play and micro-transaction pay models, to the fact that parents, and even grandparents, are picking up and playing hours worth of games. Unlocking games to a huge new audience, 'app' gaming has changed the landscape of how publishers, developers and audiences interact with games on all levels. The casual mobile market is massive, becoming of ever increasing importance to the video game industry. ![]()
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